Wonderful community space, everyone is welcome. There is always something to do or someone to talk to.
Google Review, 2016
Promoting your event at The Mill
When your booking is confirmed you’ll be sent a link to add your event to our online What’s On calendar so we can share it on our website, newsletter and social media.
On the form you’ll be asked for:
- Event/activity name – keep it short and appealing
- Dates and times of event (the time that event starts and finishes not your setting up and putting away times). Use the drop down menus to select the date and time
- Tick the box if your event is a recurring event, i.e. it happens on the same time and day every week or month. Choose if your event recurs daily, weekly, monthly or yearly, and when, for instance every two weeks, on Thursdays, or on the last Sunday of the month. State how many days the event spans, for most events this will be 0, but if your event takes place over several days, this should be the total number of days not including the first day (1 for a 2-day event, 2 for a 3-day event, etc)
- If the activity is on more than once a week you’ll need to create an event for each day, e.g. if you are meeting weekly on Tuesdays and Thursdays.
- Details of the event, up to 160 words. Make good use of this section! The more information people have, the more likely they’re to come, include who the event is for and if there is a limit on numbers. Think about who your target audience is and what would be appealing to them.
- Price for participants, if you are charging a fee
- If your event requires tickets where to get a ticket. Ticketing, even for a free event, helps you to get a good feel of the turnout before, and helps you build up your mailing list for the next one.
- Your website or social media site. Please only put one link in this section, formatted as a web address starting with “https://”, eg: “https://themillE17.org” or “https://www.instagram.com/themille17/” (without the quotation marks).
- Contact details, these will be publicly available on the web so only add information you are comfortable sharing
- Category – please select the category that best describes your activity.
- An image for your event – ideally a JPEG at least 300KB in size. We recommend that you use a photo of people to give a real feel of your event. Copyright of image and permission of people in photograph is your responsibility. You can use a scan of your poster but this will appear very small on our website. If we consider the image to be inappropriate we’ll request you to submit a new photo before we publish your event.
If possible, please provide A5 copy of your poster to go on our noticeboard and leave some flyers with us. We recommend on your promotional material to include our logo and address.
Wider promotion
Your event will also be automatically added to Walthamstuff which promotes events in our local area for free.
Don’t rely on only us to spread the word, you’ll need to keep plugging away. Distribute your flyers in local places and encourage people to share your details and join local forums relevant to your activity and get posting.
You can get good quality images, which are free to use, from Unsplash, Pexals and Pixabay. Canva is a great site to help you design leaflets, flyers and social media posts.
If you share your event on social media, tag The Mill so we can easily re-share your posts, @the.mill.e17 on Facebook, @TheMillE17 on Twitter and @themille17 on Instagram.
Ticketing your event?
If you decide to ticket your event we recommend you use Ticketlab which is an offshoot of Walthamstuff.
If you’ve any questions please speak to Natasha and the team as they’ll be happy to help.
How to make your event open for everyone
The Mill – Accessibility tips for hirers
This jam-packed document provides lots of advice to make sure your event is open for everyone. Compiled by Mill volunteer Sarah Teichler, for more accessibility advice visit her website Teichler Consulting.